Scaling Smarter: How Bynder Unlocked Pipeline Impact Across 100+ Sellers

Challenge

Expansion Revenue Wasn’t Scaling with the Team

Bynder’s GTM motion was expanding fast, but execution wasn’t keeping up. Sellers worked in silos, each running deals their own way. Coaching wasn’t translating into clear pipeline, and reps spent more time preparing than selling.

Key Pain Points

• Inconsistent expansion motions across GTM roles

• Coaching that didn’t scale with headcount

• High activity, limited impact on pipeline and ARR

Solution

Embedding Sales Execution into the Workflow

Rather than forcing a one-size-fits-all sales motion, Rox partnered closely with Bynder to understand how each role actually works day to day. Together, the teams identified where Rox could add the most value for each function - supporting BDRs with high-volume outbound execution, and enabling Strategic Account Managers with deeper account research and powering gap analysis for expansion revenue.

This hands-on collaboration helped each role understand how to best leverage Rox within their own workflow. Managers gained the visibility needed to coach consistently at scale, and onboarding accelerated as insights were delivered in-stream - embedded into the flow of work rather than isolated in separate tools or training sessions.

Impact

From Process to Pipeline Wins in 90 Days

Within months, adoption crossed 100+ active users. Strategic Account Managers using Rox now average 2.5x higher net-new closed ARR per month. AEs and CRMs also report stronger deal execution. On the frontlines, BDRs are building more pipeline, faster; proving Rox drives impact across every layer of the funnel.

Top Impact Stats:
• 2.5x higher closed ARR/month for SAMs using Rox
• 100+ monthly active users across GTM roles
• Pipeline growth visible across BDR, AE, SAM, and CRM teams