Articles

Modern revenue systems consume data from a wide range of independent sources: CRMs, enrichment vendors, public web crawlers, marketing automations, CSV uploads, and manual rep entries. Each source often contributes partial, conflicting, or differently structured representations of the same real-world data points. Traditional CRMs attempt to serve as a system of record over this mess, but their assumptions heavily simplify the data reality. They treat a person as a row, with a single authoritative email, name, and company association. Yet, almost no source delivers data that cleanly.

November 29, 2025

Learn how your sales team can accurately calculate churn rate with this detailed sales guide from Rox.

November 27, 2025

When it comes to buying leads, you need to be smart about it. Learn more with this helpful guide from Rox.

November 27, 2025

Zoho vs HubSpot: Compare features, pricing, and scalability. Find out which CRM fits your team — and why Rox is the smarter AI-first alternative.

November 27, 2025

Explore the best strategies and tools for personalization in email marketing to create tailored campaigns that boost engagement and drive conversions.

November 27, 2025

One of Rox’s flagship features is Clever Columns: scaled research that works across all your accounts. What began as a simple single-turn search has since evolved into a multi-agent system powered by diverse data sources and sophisticated orchestration. As our user base expanded and the sales organizations we supported grew more complex, the research problems they brought us did too - forcing us to rethink and reinvent the underlying architecture at every stage.

November 25, 2025

Revenue forecasting helps businesses develop budgets, set accurate quotas, and plan for high demand. Forecasts are based on current and historical data.

November 24, 2025

The top software for sales leads use AI to help you uncover new prospects, qualify leads faster, and conduct outreach on a large scale.

November 24, 2025

Price analytics software is essential for decision-making. Learn how these systems work and the various benefits they offer modern enterprises.

November 24, 2025

Discover eight leading price monitoring tools that enable businesses to reliably gain continuous intelligence and make data-driven pricing decisions.

November 24, 2025

Customer touchpoints help sales teams improve the overall customer experience. Learn more from Rox.

November 21, 2025

Learn how Psychologist Neil Rackham’s extensive 1988 study helps today’s sales reps close high-ticket prospects through SPIN Selling.

November 21, 2025

Deal velocity measures how quickly opportunities progress through your pipeline. Discover its formula and strategies to improve sales efficiency.

November 21, 2025

Sales cadence is the backbone of effective outreach. Learn what it is, see best practices, explore sales cadence examples, and discover tools like Rox.

November 21, 2025

A 360 customer view transforms sales. Learn how Rox’s AI-powered CRM unifies data, streamlines processes, and personalizes outreach.

November 19, 2025

Cross-selling vs. upselling: These techniques boost revenue and satisfaction in unique ways. Explore these methods and hone your sales strategy.

November 19, 2025

Predictive analytics forecasts future outcomes based on existing data sets. Learn to use these models and accurately plan for future growth.

November 19, 2025

Learn the core of business growth strategies, how organizations apply established growth frameworks, and digital transformation’s role in expansion.

November 18, 2025

Learn how account-based marketing helps B2B teams align sales and marketing, engage target accounts, and close high-value deals faster.

November 18, 2025

Learn how on-target earnings (OTE) work, how to calculate them, and use OTE to motivate sales teams and align pay with performance.

November 18, 2025