How Bynder Boosted ASP by 40–50% in 90 Days

Challenge

Expansion Revenue Wasn’t Scaling with the Team

Bynder had crossed $300M in ARR with a rapidly growing GTM team, but execution lagged. With over 100 reps across roles, each had their own way of running deals. Activity volume was high, but despite a growing GTM team, Bynder’s revenue per rep stalled. Expansion efforts were inconsistent and hard to scale. Reps spent more time prepping than selling. Coaching didn’t translate into pipeline — or pipeline into closed-won deals.

Pain Points:

• Inconsistent expansion motions across roles
• Coaching that didn’t scale
• High activity, low output

Solution

Embedding Sales Execution into the Workflow

Bynder turned around stagnant revenue growth by embedding ROX into the flow of work. Reps gained real-time, role-specific guidance at each deal stage — directly in the CRM. That meant faster execution, stronger coaching, and more closed-won deals.

Key Tactics:

• ROX agents triggering revenue-driving plays
• Role-based deal guidance delivered in-stream
• Scalable coaching and onboarding with embedded insights

Impact

From Process to Pipeline Wins in 90 Days

Within 90 days, revenue per rep was up across the board. CSMs and AMs saw a 35% increase in average selling price. AEs saw a 17% lift. SDRs became more productive, and ROX even powered a campaign that led to a new logo win.

Top Impact Stats:

• +40–50% higher ASP across CS, AM, and AE
• 30–50% reduction in research time
• 100+ sellers executing consistently inside the CRM