Persana AI Joins Forces with Rox

Persana AI is joining forces with Rox, bringing its AI-powered prospecting and signal detection platform directly into Rox’s revenue agent platform.

Sriya Maram (CEO), Rush Shahani (CTO), and the entire Persana team are joining Rox to expand the company’s capabilities across growth and product.

For customers, this means a single system where real-time buying signals are automatically detected and acted on by revenue agents, eliminating the need for multiple tools and manual workflows.

With these capabilities, Rox enables teams to identify the right opportunities at the right moment and move deals forward instantly.

About Persana AI

Persana AI was founded by Sriya and Rush after they met at LinkedIn and observed how much potential was being lost in sales due to manual workflows and disconnected tools.

They launched Persana AI to solve that problem, building an AI platform that:

• Unifies 100+ data sources

• Detects real-time buying signals

• Generates personalized outreach at scale

The company gained rapid traction with millions of pipeline generated for customers through agentic workflows.

Persana AI’s infrastructure includes a multi-agent architecture, proprietary embeddings, and a “Quantum Research Agent” used 5M+ times in recent months.

Persana AI was backed by Y Combinator, Race Capital, Stage 2 Capital, and angel investors including Dharmesh Shah (HubSpot).

What This Means for Rox

The Persana AI team is now fully integrated into Rox and already shipping.

• Sriya joins the growth product team, working closely with the product and customers to bring the magic of AI into real-world GTM workflows.

• Rush is leading the buildout of prospecting and signal intelligence directly inside Rox.

Together, the combined team is building a system where the entire revenue cycle — from the earliest buying signal through research, outreach, engagement, and deal management — is orchestrated by AI agents working inside a single platform.

The Persana team is fully integrated and already contributing. This is the next phase of AI in go-to-market, and we're excited to build it together.