Fueling hypergrowth

How Together AI Automates Pipeline Generation with Rox

Together AI is one of the fastest-growing startups ever built. They’re now using Rox to fuel their hypergrowth with automated pipeline generation.

As a leading AI infrastructure provider, Together AI must rapidly operate at the center of one of the fastest-moving markets in technology - where the models, tools, and best practices their customers rely on shift weekly. 

Together was looking for a research + pipeline generation tool. Generic AI tools required constant manual prompting which wasn’t the most efficient. To move fast, their go-to-market team needed a solution that delivered:

• Deep, scalable research across a large book of accounts

• Personalized, automated outreach for technically sophisticated buyers

• Dynamic updates in a rapidly changing AI landscape

Together AI ultimately chose Rox to turbocharge their outbound motion.

"Rox is a great account research and outreach tool that allows AEs and SDRs to really turbocharge their outbound outreach to their customers." - Namrata Ram, VP of Revenue Strategy & Operations + Sales Development

Rox Impact on Together AI: More Qualified Meetings + Faster Ramp Times

“We are able to get in front of far more customers than we have been. Getting more qualified meetings is the ultimate goal, and this is something that we've seen an uptick in and we’ve gotten a lot more of since we started using the tool.” - Namrata Ram

• More qualified meetings: SDRs are getting in front of significantly more customers than before with higher conversion to qualified meetings.

• Faster SDR ramp time: New hires can start booking meetings immediately with Rox without having to familiarize themselves with how to conduct research, manage signals, and write outreach.

• Higher hit rates: Rox brings together product, customer, and external data to help SDRs send personalized outreach at scale, so they reach the right people at the right time and get better results than generic AI.

Why Together AI chose Rox:

"One of the main reasons I picked Rox was the openness to fitting the tool to our specific needs. Rox's solution had the ability to address what we were looking for from a research standpoint as well as from an automation standpoint." - Namrata Ram

• Customized to Together AI: Rox stood out because it configures to fit Together's specific ICP, offerings, and GTM signals.

• Automated Research: Unlike standalone AI models that require per-account prompting, Rox enables SDRs to run research across their entire book of business simultaneously. It surfaces the highest-priority accounts at the right moment which is key for SDRs to book meetings.

• Forward-Deployed Model: Together AI's team valued that Rox deploys a team that proactively surfaces solutions, runs hands-on training, and turns customer feedback into product improvements.

Beyond the product itself, Rox works directly with Together AI’s go-to-market team - running training for AEs and SDRs on how to use Rox effectively. 

We’ve worked together on everything from helping reps prioritize and manage their territories to and refining how they act on key buying signals. 

The hands-on partnership ensures reps consistently focus on the highest-value accounts, reach out at the right moments, and further automate revenue over time.