About Rox
Founder Notes
Perspectives from Rox’s founders on AI and the systems that revenue leaders need.
We started Rox with the belief that sellers should be able to spend more of their time understanding customers and building relationships. The software around them should help by bringing together information, doing research, and making it easier to act.
These notes explore why we started Rox, how we think about the work of selling, and the technical foundation we’re building. They also document milestones in Rox’s development.
🚀 Make the Best Better - @Ishan Mukherjee
Why we founded Rox, what we learned from carrying a revenue target, and why we chose to build for the best sales teams (originally written for Rox’s public beta + funding announcement).
🪄 New Era of Productivity - @Diogo Ribeiro
A recap of the work behind effective selling: deciding where to focus, understanding accounts, finding and engaging the right people, and following what changes.
🗺️ Revenue Operating System - @Shriram Sridharan
Connecting enterprise data with agents that act on it, and the architecture behind that vision (originally written around Rox’s GA launch).