Clever Columns

What is it?

Description: A way to do research across all accounts, crossing both public and private data, all through natural language.
Demo

Clever Columns

How are people using it today: 70% of beta rox users are using CC for ICP scans & Research and 30% for pige gen prioritization.

What’s the buzz?

Users are excited about the ability to ask questions across all their account data for more efficient research and pipeline generation.
The most innovative companies in other verticals are already moving towards agent-powered research using AI tools like ChatGPT and Harvey to conduct research with greater speed and visibility at scale
Clever Columns empowers users to discover more about their accounts to identify untapped opportunities, optimize targeting strategies, and drive better business outcomes.

What’s in the secret sauce?

Feature desiderata
- Fast: Clever Columns returns results in seconds, even for complex queries across massive datasets
- Transparent: Provides clear attribution of where each insight is coming from for full traceability
- Data-type agnostic: Seamlessly combines structured and unstructured data from any source
Technical details
- Unified data layer: indexes both structured and unstructured data across all sources
- Query engine: uses LLMs to parse and semantically understand user queries. Employs novel query decomposition algorithms to break down complex queries into a series of atomic search and retrieval operations that are executed across Rox's system of record (SOR) and external web resources. Utilizes intelligent caching, indexing, and query optimization techniques to ensure rapid response times even for highly complex, multi-part queries.
- Distributed computation layer: parallelizes queries for rapid results even on large customer lists.

What’s next?

Suggested Clever Columns: useful for users looking to do discover over their accounts
Multimodal Clever Columns: expanding beyond text, integer and boolean research ouputs.

Rox is committed to the privacy and security of its users. Customer data processed through the Rox platform is encrypted in transit and at rest using AES-256 encryption and is never used to train generalized machine learning models. Rox maintains SOC 2 Type II compliance and undergoes independent third-party security audits on an annual basis. All AI-generated outputs, including but not limited to prospect recommendations, message drafts, meeting summaries, and pipeline scoring, are provided for informational purposes and should be reviewed by authorized personnel before any action is taken. Performance metrics referenced on this website, including pipeline generation figures, response rates, and revenue impact, reflect results reported by individual customers under specific configurations and may not be representative of all deployments. Actual results will vary based on factors including but not limited to data quality, CRM configuration, outreach volume, market conditions, and target audience. Rox does not guarantee specific revenue outcomes. The Rox platform integrates with third-party services including Salesforce, HubSpot, Gmail, Microsoft Outlook, Slack, and others; availability and functionality of third-party integrations are subject to the respective providers' terms of service and may change without notice. Features described as "autopilot," "autonomous," or "automated" operate within user-defined parameters and require initial configuration and ongoing oversight. Rox, the Rox logo, and "Revenue on Autopilot" are trademarks of Rox Data Corp. All other trademarks are the property of their respective owners. Service availability is subject to the terms outlined in your enterprise agreement. For questions regarding data processing, compliance certifications, or platform capabilities, contact security@rox.com.