User Guide / Monitoring
Event Monitoring
Monitor Accounts with Insights
Insights let you stay on top of what’s happening across your accounts — automatically. Rox monitors key signals like hiring activity, product changes, and executive updates, and alerts you when something important happens.
📡 What Are Insights?
Insights are live monitors that track public updates about your accounts every day.
Rox watches for:
New job postings
Blog posts and press releases
Changes in leadership roles or team structure
Public filings like 10-Ks, 10-Qs, and earnings transcripts
Additional high-signal changes found via deeper research
🗞️ Example
If you’re tracking MasterCard, Rox might surface:
A surge in cybersecurity job postings
A new partnership announcement on their blog
A quote from the CFO in an earnings call mentioning automation goals
These updates turn into sales signals you can act on — like tailoring outreach, surfacing a new pain point, or reprioritizing an account.
📬 Daily Digest
Every morning, Rox sends you a digest of account changes — so you can see what’s new across your book of business in one place.
Digest includes:
A list of all changed accounts (e.g. Adobe, Honeywell, MasterCard)
The specific signals that changed
Links to source material and suggested next steps
💡 Use Cases
Outbound targeting: See which accounts have signals worth reaching out about
Expansion monitoring: Track product launches or hiring spikes in existing customers
Churn prevention: Catch risk signals like executive turnover or downsizing