User Guide / People
Enrich Company
In addition to contact-level enrichment, Rox People supports company enrichment — enriching each contact’s associated company with firmographic, technographic, and organizational data. This is critical for account-level segmentation, prioritization, and ICP scoring.
Adding Company Enrichment Columns
To add a company enrichment column, click the + button at the end of the column header row, then select Company Enrichment from the dropdown menu.
Available Company Enrichment Fields
Company enrichment pulls data from Rox’s integrated data providers to fill in key attributes about the contact’s employer. Common fields include:
Company Domain — The company’s primary website domain.
Employee Count — Estimated number of employees at the company.
Industry — The industry vertical the company operates in.
Headquarters Location — City, state, and country of the company’s HQ.
Revenue — Estimated annual revenue range.
Funding Information — Last funding round raised
Technologies Used — Technographic data showing the company’s tech stack.
Company Description — A brief summary of what the company does.
Using Company Enrichment for Account Scoring
Company enrichment data powers account-level qualification. By combining company size, industry, revenue, and technographic data with Clever Columns and formula logic, you can build sophisticated account scoring models directly within your People List. For example, you might score companies higher if they are in SaaS, have 200+ employees, and use a specific technology in their stack.
Company enrichment runs automatically for new contacts added to the list, just like contact enrichment. Each provider call consumes one enrichment credit. |
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