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User Guide / People

Getting Started with People Lists

People Lists are the foundation of how you organize contacts in Rox. Each list can hold up to 1,000 leads and supports enrichment columns, clever columns, manual columns, formulas, and campaign integrations. Lists can be private to you or shared org-wide.

Creating a List

There are three ways to start building a People List:

Option A: Create an Empty List

  1. Navigate to People from the main navigation.

  2. Click + Create List in the top-right corner.

  3. Enter a list name in the dialog.

  4. Toggle Share with your Organization if you want everyone in your org to read and write to this list.

  5. Click Create.

Option B: Create from People Search

  1. From the People landing page, click People Search under “Get Started,” or from inside an existing list, click Add Leads and select People Search.

  2. The People Search panel opens with a filter sidebar on the left and a results table on the right.

  3. Select your Contact Data Source (e.g., Mixrank) from the dropdown at the top of the filter panel.

  4. Apply contact-level filters (Contact Name, Job Title, Seniority Level, Job Function) and account-level filters (Company Name, Company Domain, Employee Counts, Industry, City, Country) to narrow your results.

  5. Browse results showing each contact’s Name, Company, Title, and Location.

  6. Select contacts using the checkboxes, then click Add to List to add them to an existing list or create a new one.

Option C: Import from CSV

  1. From the People landing page, click Import from CSV.

  2. Click and select a CSV file with leads. You can upload up to 1,000 leads per file.

  3. Click Next Step to proceed to column mapping.

  4. Rox will automatically map the columns in your CSV to columns in your People list

  5. Confirm and import. Your contacts will appear in a new list.

Adding More Leads to an Existing List

Once inside a list, click the Add Leads dropdown in the top-right to access three options:

  • People Search — Find and add contacts from Rox’s data providers directly into the list.

  • Upload CSV — Append additional contacts from a CSV file to the existing list.

  • Add Manually — Enter individual contact details by hand.




Rox is committed to the privacy and security of its users. Customer data processed through the Rox platform is encrypted in transit and at rest using AES-256 encryption and is never used to train generalized machine learning models. Rox maintains SOC 2 Type II compliance and undergoes independent third-party security audits on an annual basis. All AI-generated outputs, including but not limited to prospect recommendations, message drafts, meeting summaries, and pipeline scoring, are provided for informational purposes and should be reviewed by authorized personnel before any action is taken. Performance metrics referenced on this website, including pipeline generation figures, response rates, and revenue impact, reflect results reported by individual customers under specific configurations and may not be representative of all deployments. Actual results will vary based on factors including but not limited to data quality, CRM configuration, outreach volume, market conditions, and target audience. Rox does not guarantee specific revenue outcomes. The Rox platform integrates with third-party services including Salesforce, HubSpot, Gmail, Microsoft Outlook, Slack, and others; availability and functionality of third-party integrations are subject to the respective providers' terms of service and may change without notice. Features described as "autopilot," "autonomous," or "automated" operate within user-defined parameters and require initial configuration and ongoing oversight. Rox, the Rox logo, and "Revenue on Autopilot" are trademarks of Rox Data Corp. All other trademarks are the property of their respective owners. Service availability is subject to the terms outlined in your enterprise agreement. For questions regarding data processing, compliance certifications, or platform capabilities, contact security@rox.com.

Rox is committed to the privacy and security of its users. Customer data processed through the Rox platform is encrypted in transit and at rest using AES-256 encryption and is never used to train generalized machine learning models. Rox maintains SOC 2 Type II compliance and undergoes independent third-party security audits on an annual basis. All AI-generated outputs, including but not limited to prospect recommendations, message drafts, meeting summaries, and pipeline scoring, are provided for informational purposes and should be reviewed by authorized personnel before any action is taken. Performance metrics referenced on this website, including pipeline generation figures, response rates, and revenue impact, reflect results reported by individual customers under specific configurations and may not be representative of all deployments. Actual results will vary based on factors including but not limited to data quality, CRM configuration, outreach volume, market conditions, and target audience. Rox does not guarantee specific revenue outcomes. The Rox platform integrates with third-party services including Salesforce, HubSpot, Gmail, Microsoft Outlook, Slack, and others; availability and functionality of third-party integrations are subject to the respective providers' terms of service and may change without notice. Features described as "autopilot," "autonomous," or "automated" operate within user-defined parameters and require initial configuration and ongoing oversight. Rox, the Rox logo, and "Revenue on Autopilot" are trademarks of Rox Data Corp. All other trademarks are the property of their respective owners. Service availability is subject to the terms outlined in your enterprise agreement. For questions regarding data processing, compliance certifications, or platform capabilities, contact security@rox.com.