User Guide / People
Outbound Prospecting
People Search is Rox’s built-in discovery engine for outbound prospecting. It lets you find contacts by name, title, company, and other attributes - powered by best-in-class data providers.
Accessing People Search
You can access People Search in two ways:
From the People landing page, click People Search under “Get Started.”
From inside any list, click Add Leads and select People Search.
Data Sources
People Search draws from multiple data providers to give you the broadest and most accurate coverage. You can select your preferred data source from the Contact Data Source dropdown at the top of the filter panel. Available providers include Mixrank and RocketReach, with each offering different strengths in coverage and data freshness.
Search Filters
The filter panel on the left side of People Search include contact-level or account-level filters, for example:
Contact-Level Filters
These filters narrow results based on the individual contact’s attributes:
Filter | Description |
|---|---|
Contact Name | Search by the contact’s full name |
Job Title | Filter by current job title (e.g., VP of Sales, CTO) |
Seniority Level | Target specific levels like C-Suite, VP, Director, Manager |
Job Function | Filter by function such as Sales, Engineering, Marketing, Finance |
Account-Level Filters
These filters narrow results based on the company the contact works at:
Filter | Description |
|---|---|
Company Name | Search by the name of the company |
Company Domain | Search by the company’s website domain (e.g., rox.com) |
Employee Counts | Filter by company size (e.g., 1–50, 51–200, 201–1000) |
Industry | Target specific industries (SaaS, Healthcare, Finance, etc.) |
City | Filter by city location |
Country | Filter by country. You can type to search for any country beyond the default suggestions. |
Search Results
Results display as a table with columns for Name, Company, Title, and Location. The LinkedIn icon badge is clickable and will take you to the person’s LinkedIn profile. .
Adding Leads to a List
Select individual contacts using the checkboxes, or use “Select all” to select the full result set.
Click Add to List and choose an existing list or create a new one.
Selected contacts are added to your list with their core data fields populated.
Enrichment columns on the list will automatically begin processing the new contacts.
Automatically Push to a Sequence
1. Select "Add to enrichment" on the top right.
Click "Automation".
Click "Add matching leads to a sequence as they enrich."
Select your sequence from the dropdown.
Add columns as needed (ex: phone number, title) and match them with the columns present in your People List.
Click "Save & Run".
Click "Run all".
When you add leads from People Search to a list that already has enrichment columns configured, those enrichments will automatically run on the newly added contacts. |
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