Build internally
4 systems consolidated
$2.87M
Year 1$1.36M
Year 2$739K
Year 3$771K
Build vs. Buy
What does it cost to run agents on your own?
Set your team size, pick the workflows you'd run, and see three years of cost side-by-side. Every assumption is editable, so change anything that doesn't match your setup.
Learn how Rox can lower your costs and multiply your impact
Priced per action, flat, and predictable. Sized with you on your real workflows.
Agent Framework
The four layers under every agent
Still deciding?
We haven’t started building yet.
The instinct is to treat this as a technical question, when it’s really a question of timing. The upfront build isn’t what you’ll underestimate. It’s everything after: the sign-offs before any data moves, recognizing the same customer across systems once your data is together, keeping every system in agreement once agents start making changes, and the maintenance as every connected system shifts. None of that shows up in your first estimate. Rox brings that foundation on day one, already built across hundreds of revenue organizations, plus a library of patterns from thousands of deal cycles that tells agents not just how to act but what actually works.
We’re already building something internally.
Good. The first layer, getting your data into one place, is the right call to own. How your data is structured, your integrations, the signals unique to your business should all stay yours. What your build won’t produce is the other three layers: making sense of the data once it’s together, keeping every system in agreement when agents act, and enforcing permissions uniformly across all of them. Those take a dedicated team years to solve in production. The conversation is about scope, not competition. You own the foundation. Rox is the intelligence layer that plugs into it. Cloud Software Group, a $4B portfolio company running $800M in renewals on Rox today, made exactly that call.
We’re building and evaluating you at the same time.
That framing sets up a competition that doesn’t hold up, because you and Rox are building different things. You own getting the data into one place: the warehouse connections, the integrations, the signals specific to your business. Rox owns everything that has to happen on top of that to make agents trustworthy. The two plug into each other. Assigning ownership clearly turns a procurement conversation into an architecture conversation, which is easier for everyone and closes faster.
We already have agents running on our warehouse.
Then you’ve done the hardest part of the foundation layer. What warehouse-native agents still can’t see is everything that never lands in the warehouse: call transcripts, live product usage, the outside signals that move a deal. And seeing the data is only the first of four layers. Recognizing the same customer across systems, keeping every system in agreement once agents start writing, and enforcing each rep’s permissions uniformly are the three that take a dedicated team years in production. Your warehouse is the right thing to own. Rox is what runs on top of it.
We’re already committed to another vendor and they’re building agents.
The meaningful difference isn’t the agent, it’s what the agent can see. Agents built on top of a CRM work from whatever has been manually entered or synced into it, which is often incomplete and sometimes weeks out of date. Agents built on a foundation that unifies everything work from the full picture: product usage, billing, emails, call transcripts, outside signals, all connected and kept current. What an agent can do is limited by what it knows.
We tried an AI vendor before and it didn’t work.
Most early AI tools in revenue led with the model: pick a capable one, give it some data, hope the answers are useful. They weren’t, because the data underneath was incomplete. The model could write a coherent email but had no reliable way to know whether the account was about to churn, the champion had gone cold, or a competitor had just moved in. The model got blamed when the real gap was the foundation. Rox spent a year building the context graph before shipping anything else.
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