AIBlog

Modern revenue systems consume data from a wide range of independent sources: CRMs, enrichment vendors, public web crawlers, marketing automations, CSV uploads, and manual rep entries. Each source often contributes partial, conflicting, or differently structured representations of the same real-world data points. Traditional CRMs attempt to serve as a system of record over this mess, but their assumptions heavily simplify the data reality. They treat a person as a row, with a single authoritative email, name, and company association. Yet, almost no source delivers data that cleanly.

November 29, 2025

One of Rox’s flagship features is Clever Columns: scaled research that works across all your accounts. What began as a simple single-turn search has since evolved into a multi-agent system powered by diverse data sources and sophisticated orchestration. As our user base expanded and the sales organizations we supported grew more complex, the research problems they brought us did too - forcing us to rethink and reinvent the underlying architecture at every stage.

November 25, 2025

Today, we are excited to announce that Rox is partnering with Microsoft to bring our Revenue Agents to Microsoft Copilot.

November 17, 2025

Over the past year of building and deploying LLM agents in production, we've learned that success isn't about using the most sophisticated frameworks or the newest models. It's about building systems that are composable, observable, and resilient to failure.

November 17, 2025

Announcing the Clay integration with Rox

September 17, 2025