Event Monitoring

Monitor Accounts with Insights

Insights let you stay on top of what’s happening across your accounts — automatically. Rox monitors key signals like hiring activity, product changes, and executive updates, and alerts you when something important happens.

📡 What Are Insights?

Insights are live monitors that track public updates about your accounts every day.

Rox watches for:

• New job postings
• Blog posts and press releases
• Changes in leadership roles or team structure
• Public filings like 10-Ks, 10-Qs, and earnings transcripts
• Additional high-signal changes found via deeper research

🗞️ Example

If you’re tracking MasterCard, Rox might surface:

• A surge in cybersecurity job postings
• A new partnership announcement on their blog
• A quote from the CFO in an earnings call mentioning automation goals

These updates turn into sales signals you can act on — like tailoring outreach, surfacing a new pain point, or reprioritizing an account.

📬 Daily Digest

Every morning, Rox sends you a digest of account changes — so you can see what’s new across your book of business in one place.

Digest includes:

• A list of all changed accounts (e.g. Adobe, Honeywell, MasterCard)
• The specific signals that changed
• Links to source material and suggested next steps

💡 Use Cases

• Outbound targeting: See which accounts have signals worth reaching out about
• Expansion monitoring: Track product launches or hiring spikes in existing customers
• Churn prevention: Catch risk signals like executive turnover or downsizing